Group Admins
Description
Effective communication is an important tool for any advocate’s toolbox — whether that’s knowing how to ask a politician to support OER legislation, convincing an institutional leader to fund an initiative, or effectively rebutting the case of someone who opposes OER.
Whether you are a seasoned advocate or a newcomer to the movement, communicating about OER can be challenging. People do not always see the value of OER immediately, and the idea of “open” can be complex and difficult for some people to grasp. “Openwashing” is also becoming an issue, as more special interests have begun to co-opt the term open in ways that twist its meaning.
The session will offer a crash course on basic advocacy communications, providing advice and examples to help OER advocates sharpen their communications skills. Topics covered will include:
- What is advocacy communication?
- Proactive vs. reactive communication strategies
- Crafting and delivering a compelling message
- Getting people to understand what “open” means
- Defending against “openwashing”
- Tips and lessons learned
- Examples from the field
Participants
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jonesja
joined 7 years ago -
Jacqui
joined 7 years ago -
joergelp
joined 7 years ago -
kamilsliwowski
joined 7 years ago -
lucytallents
joined 7 years ago -
OER-UCLouvain
joined 7 years ago -
Francisco Iniesto
joined 7 years ago -
joined 7 years ago
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Josie Fraser
joined 7 years ago -
joined 7 years ago
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Martin Hawksey
joined 7 years ago -
helen crump
joined 7 years ago -
Marion Kelt
joined 7 years ago -
ALT
joined 7 years, 1 month ago
